Insadong Seoul: Brief History, What to See, Where to Eat, and How to Make the Most of It
Photo by Andrea Wilkins on Unsplash Updated April 2026 · 9 min read If you are putting together a Seoul itinerary and someone tells you to skip Insadong because it is too touristy, I would push back on that. Yes, it is well-known. Yes, the main street gets crowded on weekends. But Insadong is one of those neighborhoods where the real experience is not on the main road at all — it is in the alleys off it, where traditional tea houses, independent galleries, and craft shops are stacked above each other on narrow staircases, and where the pace of the city slows down in a way that is genuinely hard to find anywhere else in Seoul. I used to work near Gwanghwamun, and Insadong was somewhere I found myself returning to regularly — for pajeon and makgeolli after work, for a quiet afternoon in one of the backstreet tea houses, for galleries that managed to be interesting without being intimidating. Give it a proper afternoon and it will give you mo...